International trade is the backbone of our modern, commercial world, as producers in various nations try to profit from an expanded market, rather than be limited to selling within their own borders. International trade results in increased efficiency and allows companies, countries, regions and cities to participate in a global economy.
For many small companies, exporting is essential to achieve success. It no longer makes sense to limit your company’s sales to local or even the national market. Your business cannot ignore these international realities if you intend to maintain your market share and keep pace with your competitors.
With the potential benefits of market expansion comes a host of challenges. Primary amongst them is the need to gain the trust of local business partners and prospective customers to succeed.
Identifying and engaging with new customers is a time consuming and lengthy process and without a vetted network that can multiply the effectiveness of your efforts, you are limited to making contacts based on the size, experience, and availability of your internal team.
Being prepared to engage with the in-market independent sales representatives and distributors, is a requirement, not an option. This network is the key to your success, they have the relationships with clients, they keep you abreast of real-time market conditions, challenge the viability of your product and service offerings and provide constructive criticisms and advise to ensure your company is a viable player in the market.
Rauch provides more than two decades of experience in contributing to the growth of global clients, providing guidance and support to give you the best opportunities for a successful international market expansion.
From business regulations and practices to language and culture, new market development strategies and entry can be a complex, daunting endeavor.
While there is no magic formula, our market development strategy is simple. We guide you through the market research process and prepare your company for introductions to in-country distributors and independent sales networks, who are the key to accessing the market.
Having an experienced in-market operations management partner with a strong support network who can effectively manage the entire process: you, your sales, distribution, and product support network, helps ensure that your market expansion has the best possible chances of success.
To succeed in their mandate of promoting the products and services of their members, EPC’s require international and in-country support. Rauch provides:
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